Other Avenues for Profit

Without the security of government funding or private investment, most American theaters had to diversify their productions to stay afloat. This included hosting activities such as concerts and musicals as well as less conventional events like boxing matches and magic acts, like "Georgia Wonder" Lulu Hurst. Some theaters offered these productions as an expansion of their creative mission. For example, highly popular vaudeville performances occupied a space between art forms, incorporating theater, music, and dance. The variety of events booked at these theaters in the early 1900s obscures the financial insecurity many faced, even before fierce competition from the film industry.