By December of 1971, Local 100 of the Baking and Confectionery Workers International Union had been on strike at the Derst Baking Company for eight months. The Savannah company had refused to increase its employees’ wages, even though that was a requirement won by a previous union contract. As the strike continued, civil rights and labor leaders joined in support of the workers and held rallies, like the one this program advertises, to encourage religious leaders and civilians to support the strike and boycott Derst products.